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| It is a great experience to do business with CADD Centre. I enjoy my association with CADD Centre every bit. |
| Mr C Alagar Rajan, Trivandrum |
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| You are in:Home » Core Vission » Franchise Support – Marketing | |
| Franchise Support – Marketing | |
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CADD Centre franchisee is one of the most profitable education franchisee systems in India and hence growing even in challenging times. CADD Centre does not compete with but differentiates itself from its competitors. It builds its growth on referral marketing. It regularly invests in making referral marketing work. CADD Centre believes that “word of mouth” sales are much effective than any other mode of selling. It does not encourage franchises spending too much on promotion, as providing quality education will do a great deal of marketing. However, it does use traditional media and advertisement, in association with its franchises. The shared marketing expenses help both the franchisor and the franchise invest more and get better results. CADD Centre discusses its marketing plans and brain storms ideas with every franchisee, and facilitates in the creation of marketing plans that are unique to every centre. CADD Centre runs six regional support centres across the country to provide support to the franchises and market test the programs before they are launched at the franchise centres. The Regional Support Centres study the patterns and device/test new marketing plans. Public Relation activities are handled in every location at regular intervals to make sure CADD Centre is on the news for good reasons. CADD Centre supports its franchises in Creatives, media planning and Market Strategy promotional plans. It designs art works for marketing that is most suited for the target and the event. See also: CADD Franchise Expansion Franchise Requirements Franchise Support - Setting up Franchise Support - Operations |
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